It’s a little tricky passing parameters to the Oracle Report Builder Runtime when they contain single-quotes. Here’s a way that works:
/oracle/product/8.0.6/bin/rwrun60 module=myReport.rdf batch=yes userid=scott/tiger@demodb.world mode=bitmap destype=file desformat=pdf desname=/report/output/myReport.pdf adt_begin=01-Feb-2007 adt_end=01-Feb-2008 as_lastname="O''Brien"
You wrap the value for non-dates with double-quotes. Change all single-quotes to TWO single-quotes.
as_lastname=
[doubleQuote]O[singleQutoe][singleQuote]Brien[doubleQuote]